Make Your Shopify Store Attractive For Search Engines

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 The foundation of any promotional effort should be to make your site as discoverable as possible. And, for most stores, that means making it attractive to Google as it’s the most relevant search engine.

Before you get into optimizing your site, set up Google Analytics and Google Search Console. 

These are the essential tools to track your site’s comings and goings. You’ll also be able to check for any errors and areas of your site that need attention. 

You don’t need to be a search engine optimization guru to get this right—about 80% of ecommerce SEO comes down to a few key elements. 

Those are:

Keyword research. Find the keywords people are searching for and keywords your competitors are using. You can do that easily with Google’s Keyword Planner, which shows you which keywords in your niche people are paying to advertise.

Once you have your keyword list, make sure those keywords appear in critical places across your site, such as titles, product descriptions, and URLs.

On-page optimization. You don’t need to go too in-depth here. Shopify’s defaults cover most of the on-page optimization.

What you should pay attention to includes: page titles shouldn’t be longer than 60 characters; don’t use more than one title; include compelling meta descriptions for all your pages, and insert links between relevant pages on your site.

Link-building to relevant sources. Which sites link to yours is a big part of building trust with search engines. And you’ll need to earn or otherwise secure those links.

Link-building is a tedious endeavor, so you’ll have to be persistent. Some key elements are: creating compelling content that others want to link to; get links with reviews from creators in your niche; and, ask your suppliers or manufacturers to link to your site.

There’s a lot to unpack there, but if you do those three things right, search engines will more or less figure out the rest.

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