The Steps To Promote Your Shopify Store

  

Build An Instagram Audience

 

Normally, I’d recommend an all-around social media presence. But if you’re just getting started, try putting all your efforts into Instagram.

 

Why? Because Instagram users are more engaged, more active, and more responsive to brands than Facebook or Twitter.

 

 

Personally, I think Facebook is reaching a point of oversaturation with marketing. Plus, their algorithm stops you from reaching your full audience without paying for it (more on that later).

 

On the other hand, Instagram lets you reach a much larger audience, and you can use a ‘buy-now’ button next to each post. Perfect for online store owners!

 

Try posting stunning images of your products and then grow your following by interacting with Instagram users in your niche.

Build An Email List And Send Regular Newsletters

 

Neil Patel said is best when he said: “Out of all the channels I tested as a marketer, email continually outperforms them all.”

 

Email marketing is the best way to get repeat customers and continuously drive sales. After all, the people on your email list are your most engaged customers. They’re the most likely to buy from you!

 

 

Start by collecting the email addresses from anyone who purchases a product. Then add a signup form on your site to capture any customers who aren’t quite ready to buy from you yet.

Write Fantastic Content With Shopify’s Blog

 

If you’re not convinced by the power of blogging, take one look at this infographic. The most important statistic is this:

 

61% of people have bought something based on a blog.

 

That’s how powerful content is for online store owners. Not only that, but stores that blog get 97% more inbound links (which is essential for your Google ranking).

 

Writing content helps attract new customers. It helps you connect with them and grow a brand affinity. Most importantly, you can nudge them towards the sell.

 

Start by committing to one post a week that will resonate with your target audience. Perhaps it’s a product review, roundup post or list article.

Need a SHOPIFY MARKETER to make this a reality? CLICK HERE>>>

Pump A Little Money Into Facebook Advertising

 

All the techniques so far are effective, but they have one thing in common: they are slow.

 

Blogging, social media and connecting with influencers takes time. If you want fast traffic, advertising is the quick fix you’re looking for.

 

 

Facebook ads are simple and effective. Their algorithm lets you target an incredibly niche audience using location, age and personal interests. It’s the best way to get your products in front of your target customers.

 

Try experimenting with a small amount of money first. Tweak the images, copy and audience specifics until you start seeing a strong conversion rate. Then increase the spend.

Launch A Sale

 

Everyone loves a sale. Just ask Amazon who made $3.75 billion over Black Friday weekend!

 

Sales work because it gives customers a sense of urgency. People don’t want to miss out on a bargain, and they know the sale won’t be around long.

 

It’s a great way to convert those customers who weren’t quite ready to buy from you. It’s all about getting those first few buyers under your belt.

 

You can use Shopify’s advanced features to discount products in your store. Then try promoting the sale using Facebook ads.

Final Thoughts…

 

Shopify is the quickest way to turn your dream of running an online store into reality. It might seem daunting, but you’ll pick it up quickly!

Need a SHOPIFY MARKETER to make this a reality? CLICK HERE>>>