How to Promote Your Shopify Store With Social Media Contests and Giveaways

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 We’ve been using contests and giveaways for years, always to great success. It’s a strategy we endorse for the vast majority of ecommerce brands. 

A well-planned and well-executed giveaway quickly turns followers into advocates. 

Running a giveaway is simple with–you guessed it–Shopify apps! And, there’s no shortage of third-party software that makes running one a cinch. 

And, if you choose to run contests, here are a few of our best tips:

  • Choose a prize that suits your goal. It hardly makes sense to give away shaving kits if you want to get more email signups from women in their twenties. Always think about what you’re trying to accomplish and who the giveaway is for.

  • No longer than a month. A month is about as long as you need to make a giveaway, and most should be shorter. People don’t like to think too far ahead, and the sooner they can get their prize, the more likely they are to participate.

  • When possible, lump your giveaway with other events. Holidays, industry events, and new product releases are outstanding opportunities to host a contest.

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