How to Promote Your Shopify Store With a Referral Program

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 A referral program gives your customers a chance to earn rewards by recommending your products. Often, it involves giving your customers an incentive for the recommendation. 

Image of man and woman smiling with referral program details
Casper is known for generous referral offers.

Dropbox is the powerhouse that we know today thanks to its now-famous referral program that helped it grow 3900% in a few years.

And you can use the same tactic for your shop.

If you’ve been following along, you can probably guess how…

If you guessed “with an app,” you’re 100% right! Shopify has dozens of apps that automate referral programs. We already mentioned Yotpo in the UGC section above, and it’s a great tool for referral marketing as well. 

Here are our best tips for successful referral marketing:

  • Make it double-sided. Referral programs work better when both the referrer and the referred stand to gain something. It makes people feel better knowing that they’re providing tangible value with a recommendation.

  • Don’t put a cap on referrals. Instead, let your customers invite as many people as they want or can for more rewards. If you’ve done your homework, each referral will produce a net profit on average.

  • Make it easy. It’s enough of a chore getting people to recommend your product. If they also have to jump through hoops to do it, it’s dead in the water.

    A simple rule of thumb is if it takes more than three clicks to refer, it’s too complicated.

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