Everest

  We’ve been using contests and giveaways for years,   always to great success . It’s a strategy we endorse for the vast majority of ecommerce brands.  A well-planned and well-executed giveaway quickly turns followers into advocates.  Running a giveaway is simple with–you guessed it–Shopify apps! And, there’s no shortage of third-party software that makes running one a cinch.  And, if you choose to run contests, here are a few of our best tips: Choose a prize that suits your goal.  It hardly makes sense to give away shaving kits if you want to get more email signups from women in their twenties. Always think about what you’re trying to accomplish and who the giveaway is for. No longer than a month.  A month is about as long as you need to make a giveaway, and most should be shorter. People don’t like to think too far ahead, and the sooner they can get their prize, the more likely they are to participate. When possible, lump your giveaway with other eve...

  A referral program gives your customers a chance to earn rewards by recommending your products. Often, it involves giving your customers an incentive for the recommendation.  Casper is known for generous referral offers. Dropbox is the powerhouse that we know today thanks to its now-famous referral program that helped it grow  3900% in a few years . And you can use the same tactic for your shop. If you’ve been following along, you can probably guess how… If you guessed “with an app,” you’re 100% right! Shopify has dozens of apps that automate referral programs. We already mentioned Yotpo in the UGC section above, and it’s a great tool for referral marketing as well.  Here are our best tips for successful referral marketing: Make it double-sided.  Referral programs work better when both the referrer and the referred stand to gain something. It makes people feel better knowing that they’re providing tangible value with a recommendation. Don’t put a cap on referr...

  That concludes our top recommendations for ways to scale with organic efforts.  There are certainly more avenues to growth, but those are the ones we’ve seen the most success with.  Now, we’re moving on to paid advertising and how you can use it to guide your customer journey.  Facebook and Instagram Display Ads Once again, Facebook ads are at the top of the food chain.  A big part of that is due to Facebook and Instagram playing well with Shopify. It’s easy to integrate the two platforms and cross-promote your products between them.  Here’s an abridged version of what you need to start running Facebook ads for your shop.  Assuming your Facebook and Shopify accounts are all set up and ready, the first thing you want to do is install the Facebook Pixel. READ MORE >>  Explore our  guide to creating Facebook shops . You can follow this guide to  integrate your Facebook pixel  with Shopify. Then, you’ll be ready to promote your ...